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portada Marketing (in Italian)
Type
Physical Book
Publisher
Author
Language
Italian
Pages
268
Format
Paperback
Dimensions
22.9x15.2x1.5 cm
ISBN13
9786200708625

Marketing (in Italian)

Isoraite, Margarita (Author) · Edizioni Sapienza · Paperback

Marketing (in Italian) - Isoraite, Margarita

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Synopsis "Marketing (in Italian)"

Il libro sul marketing descrive la definizione di marketing, la ricerca di mercato e le nozioni di base sul comportamento dei consumatori. Vengono presentate le definizioni di marketing, ricerca di mercato e perfezionamento del comportamento dei consumatori. Vengono descritte la strategia di marketing, il marketing internazionale e il social network marketing. Viene inoltre fornita una definizione dei metodi quantitativi e qualitativi. In questo libro rivestono un ruolo importante la segmentazione, il mercato di riferimento e il posizionamento.

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The book is written in Italian.

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The binding of this edition is Paperback.

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