Name: Multimodal Discourse (Hodder Arnold Publication)
SKU: 2572728
Price: 1903.00 TWD
Availability: InStock
Author: Gunther Kress; Theo Van Leeuwen
ISBN: 9780340608777

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Multimodal Discourse (Hodder Arnold Publication)

Type

Physical Book

Publisher

Bloomsbury Academic

Author

Gunther Kress; Theo Van Leeuwen

Year

2001

Language

English

Pages

152

Format

Paperback

Weight

0.55

ISBN

0340608773

ISBN13

9780340608777

Edition No.

Synopsis "Multimodal Discourse (Hodder Arnold Publication) "

Multimodal Discourse outlines a new theory of communication for the age of interactive multimedia. Kress and Van Leeuwen show how two kinds of thought processes interact in the design and production of communicative messages: "design thinking" and "production thinking," the kind of thinking which occurs in direct interaction with the materials and media used. This book will be a key text in courses of language, media and communication willing to take on the theoretical challenges posed by multimodality, mulitmedia and multi-skilling, and it provides inspiring theoretical input for courses in interactive multimedia design.

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Multimodal Discourse (Hodder Arnold Publication) - Gunther Kress; Theo Van Leeuwen

Synopsis "Multimodal Discourse (Hodder Arnold Publication) "

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