Name: Multinationals and Global Consumers
SKU: 63717878
Price: 2080.00 TWD
Availability: InStock
Author: G. Cui;T. Chan
ISBN: 9781349455485

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portada Multinationals and Global Consumers

Type

Physical Book

Publisher

Springer Nature B.V.

Author

G. Cui;T. Chan

Year

2013

Language

English

Pages

284

Format

Paperback

Dimensions

21.6x14 cm

ISBN13

9781349455485

Multinationals and Global Consumers

G. Cui;T. Chan (Author) · Springer Nature B.V. · Paperback

New Book Imported to Taiwan

Delivery: 07 Oct - 20 Oct

NT$ 2,080

NT$ 2,080

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Synopsis "Multinationals and Global Consumers"

International business (IB) research on Asian firms is on the rise, challenging conventional theories and providing opportunities for IB researchers to address several paradoxical issues such as ownership advantage and risk-returns. The book focuses on IB research in Asia and addresses some of these problems in several keys areas of IB research.

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Multinationals and Global Consumers - G. Cui;T. Chan

Synopsis "Multinationals and Global Consumers"

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