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portada Operatives Marketing (in German)
Type
Physical Book
Author
Publisher
Language
German
Pages
262
Format
Paperback
ISBN13
9783170226579
Categories

Operatives Marketing (in German)

Peter Kurble (Author) · Kohlhammer · Paperback

Operatives Marketing (in German) - Kurble, Peter

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Synopsis "Operatives Marketing (in German)"

Das Lehrbuch bildet die zur operativen Umsetzung erforderlichen Kompetenzen des Marketings als Kernstuck der modernen BWL-Ausbildung wissenschaftlich anspruchsvoll, jedoch zugleich nachvollziehbar und kompakt ab: Im Zentrum stehen die Teilbereiche des modernen Marketing-Mix fur Sachguter erganzt um relevante Konzepte des Dienstleistungsmarketings. Der Aufbau des Werks folgt dabei einer dezidiert anwendungsorientierten Konzeption: Die pragnante und verstandliche Darstellung sowie die klare Gliederung orientieren den Leser, Ubungsaufgaben mit Losungen im Rahmen einer instrumenteubergreifenden Fallstudie machen das Theoriewissen transparent.

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The book is written in German.

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The binding of this edition is Paperback.

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