Name: Predictably Irrational: The Hidden Forces That Shape our Decisions
SKU: 2699026
Price: 965.00 TWD
Availability: InStock
Rating: 5 (1 reviews)
Author: Ariely, Dan
ISBN: 9780061854545

portada Predictably Irrational: The Hidden Forces That Shape our Decisions

Predictably Irrational: The Hidden Forces That Shape our Decisions

Type

Physical Book

Author

Dan Ariely

Publisher

Harper

Year

2009

Language

English

Pages

400

Format

Hardcover

Dimensions

23.5x16.2x3.4 cm

Weight

0.57 kg.

ISBN

0061854549

ISBN13

9780061854545

Synopsis "Predictably Irrational: The Hidden Forces That Shape our Decisions "

"A marvelous book... thought provoking and highly entertaining." --Jerome Groopman, New York Times bestselling author of How Doctors Think "Ariely not only gives us a great read; he also makes us much wiser." --George Akerlof, 2001 Nobel Laureate in Economics "Revolutionary." --New York Times Book Review Why do our headaches persist after we take a one-cent aspirin but disappear when we take a fifty-cent aspirin? Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup?When it comes to making decisions in our lives, we think we're making smart, rational choices. But are we?In this newly revised and expanded edition of the groundbreaking New York Times bestseller, Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. From drinking coffee to losing weight, from buying a car to choosing a romantic partner, we consistently overpay, underestimate, and procrastinate. Yet these misguided behaviors are neither random nor senseless. They're systematic and predictable--making us predictably irrational.