Name: Pricing. Methods and Strategies (in Spanish)
SKU: 64706719
Price: 964.00 TWD
Availability: InStock
Author: Ana Luisa Rivero Gutiérrez Lourdes/ Reyes Menéndez
ISBN: 9788417387082

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portada Pricing. Methods and Strategies (in Spanish)

Pricing. Methods and Strategies (in Spanish)

Type

Physical Book

Author

Ana Luisa Rivero Gutiérrez Lourdes/ Reyes Menéndez

Language

Spanish

ISBN

9788417387082

ISBN13

9788417387082

Edited in

España

Pricing. Methods and Strategies (in Spanish)

Ana Luisa Rivero Gutiérrez Lourdes/ Reyes Menéndez (Author) · · Physical Book

Used BookGood Condition Imported to Taiwan

Delivery: 19 Nov - 03 Dec

NT$ 964

(Good Condition)NT$ 964

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Synopsis "Pricing. Methods and Strategies (in Spanish)"

Pricing policy synthesizes in most cases the commercial policy of a company. This new book shows the different concepts, functions, implications, tools and the most relevant strategies of the commercial policies as their cost structures, focusing on the profits and revenues maximization through the sales of the company products.Lourdes Rivero Gutierrez, PhD in Economics from the Complutense University of Madrid, Master in Marketing from ESERP School of Business and Social Sciences. Since 2003 shes teaching and investigating at the Business Economics Department of the Rey Juan Carlos University. In addition she occupies key positions in the Department of Marketing, Business Development and Strategic Planning of the leading telecom operators since 1998.Ana Luisa Reyes Menendez, graduated from Rey Juan Carlos University in Advertising and Public Relations shes actively teaching and investigating at Business Economics Department of the University.