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portada Product Experience: A Practical Guide to Building Software That Users Can't Live Without
Type
Physical Book
Author
Publisher
Year
2020
Language
English
Pages
272
Format
Hardcover
Dimensions
23.1x16x2 cm
Weight
0.43 kg.
ISBN13
9781119660873
Edition No.
1
Categories

Product Experience: A Practical Guide to Building Software That Users Can't Live Without

Todd Olson (Author) · Wiley · Hardcover

Product Experience: A Practical Guide to Building Software That Users Can't Live Without - Olson, Todd

New Book Imported to Taiwan
Delivery: 04 Nov - 12 Nov Shipping: 7 to 8 business days.
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Synopsis "Product Experience: A Practical Guide to Building Software That Users Can't Live Without "

A playbook on product-led strategy for software product teams There's a common strategy used by the fastest growing and most successful businesses of our time. These companies are building their entire customer experience around their digital products, delivering software that is simple, intuitive and delightful, and that anticipates and exceeds the evolving needs of users. Product-led organizations make their products the vehicle for acquiring and retaining customers, driving growth, and influencing organizational priorities. They represent the future of business in a digital-first world. This book is meant to help you transform your company into a product-led organization, helping to drive growth for your business and advance your own career. It provides: A holistic view of the quantitative and qualitative insights teams need to make better decisions and shape better product experiences. A guide to setting goals for product success and measuring progress toward meeting them. A playbook for incorporating sales and marketing activities, service and support, as well as onboarding and education into the product Strategies for soliciting, organizing and prioritizing feedback from customers and other stakeholders; and how to use those inputs to create an effective product roadmap The Product-Led Organization: Drive Growth By Putting Product at the Center of Your Customer Experience was written by the co-founder and CEO of Pendo--a SaaS company and innovator in building software for digital product teams. The book reflects the author's passion and dedication for sharing what it takes to build great products.

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The binding of this edition is Hardcover.

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