Name: product planning essentials
SKU: 18866015
Price: 12038.00 TWD
Availability: InStock
Author: Kahn, Kenneth B.
ISBN: 9780761919988

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Type

Physical Book

Author

Kenneth B. Kahn

Publisher

Sage Publications, Inc

Year

2000

Language

English

Pages

264

Format

Hardcover

Dimensions

24.1x15.3x1.9 cm

Weight

0.47 kg.

ISBN

0761919988

ISBN13

9780761919988

Synopsis "product planning essentials"

Concise yet comprehensive, Product Planning Essentials addresses the complex, interdisciplinary nature of product development and product management. It covers strategic issues that emerge during the product life cycle, including identifying opportunities, idea generation and evaluation, technical development, commercialization, and eventual product dismissal. Special topics include public policy, international issues, and intellectual property. An interesting summary of product development best practices from several companies appears at the end of the book. Instructors, students and practitioners will appreciate the balanced managerial and how-to orientation.

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product planning essentials - Kahn, Kenneth B.

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