A good question is not something to know. Its value comes when you can actually use it.Discussions stall in meetings.Your team members do not open up in one-on-ones.Training does not lead to growth.Interviews fail to reveal the right people.Have you ever experienced a strategy meeting where everyone has a lot to say, yet nothing is actually decided?The problem may not be a lack of knowledge or experience.The problem may be the questions being asked.In Question Design, the first book in this series, we explored the idea that good questions have structure.This book is the practical sequel.It focuses on the situations leaders face every day—meetings, one-on-ones, employee development, hiring interviews, strategy, and organizational management—and provides 400 questions that can be used in real-world situations.But this is not simply a collection of questions to memorize.The book also explains how to rewrite weak questions into better ones, so that you can learn to design your own questions rather than relying on a fixed list.It is not merely a question book.It is not simply a book about communication.It is a practical guide to developing the ability to design questions—and put that ability to work.What You Will LearnWhy good questions lead to better actionHow to transform weak questions into better onesQuestions for designing more effective meetingsQuestions for meaningful one-on-onesQuestions that encourage employee growthQuestions for effective hiring interviewsQuestions for developing strategyQuestions for building and leading organizationsWho This Book Is ForLeaders who want to improve the quality of their meetingsManagers and executivesBusiness owners and organizational leadersHR and recruiting professionalsLeaders responsible for developing their teamsConsultants and sales professionalsReaders of Question DesignBy the time you finish this book, you will not simply become someone who is good at asking questions.You will become someone who can design questions.Change the question, and the conversation changes.Change the conversation, and behavior changes.Change behavior, and organizations change.This book contains 400 questions designed to help create that change in the real world.About the Author:Ash FUKUMI (アッシュ・吹水)Ash FUKUMI is a "hybrid" business leader who currently serves as a CXO for a tech startup while maintaining a strategic role within a JTC (Japanese Traditional Company).After earning his Master’s degree from the Faculty of Science and Technology at Keio University, Ash began his career in the automotive industry. He has since navigated a diverse professional landscape through multiple strategic pivots—moving between domestic and foreign capital, startups and publicly traded corporations, and tangible and intangible goods. This breadth of experience has given him a unique, 360-degree perspective on marketing, product planning, and business development.Having survived high-stakes environments—including corporate layoffs and severe financial restructuring—Ash provides battle-tested insights that bridge the gap between theory and practice. His writing focuses on finding the optimal balance between organizational structure and individual empowerment in the modern business world. Read more
