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portada Sales Management: Strategy, Process and Practice
Type
Physical Book
Publisher
Author
Year
2015
Language
English
Pages
328
Format
Paperback
ISBN13
9781137355102
Edition No.
4
Categories

Sales Management: Strategy, Process and Practice

Bill Donaldson; Javier Marcos Cuevas; Régis Lemmens (Author) · Red Globe Press · Paperback

Sales Management: Strategy, Process and Practice - Bill Donaldson; Javier Marcos Cuevas; Régis Lemmens

New Book Imported to Taiwan
Delivery: 29 Sep - 07 Oct Shipping: 5 to 6 business days.
NT$ 3,871
NT$ 3,871

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Synopsis "Sales Management: Strategy, Process and Practice "

This is a core textbook that provides a practical and comprehensive introduction to selling and sales management. Packed full of insightful real-world case studies, the fourth edition of this highly successful text has been fully updated and revised throughout to provide a truly contemporary overview of the discipline.  This textbook offers a unique blend of academic rigour and practical focus based on the authors’ invaluable combination of industry experience, expertise in sales consultancy and years of teaching and research in sales. Accessibly divided into three parts―‘Strategy’, ‘Process’ and ‘Practice’―it  presents a wide range of topics such as ethical issues in sales,  key account management, international sales, recruitment, and compensation and rewards.  Sales Management is the definitive text for undergraduate, postgraduate and MBA students of selling and sales management.

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