Name: Structured Creativity Formulating an Innovation Strategy
SKU: 55207672
Price: 3364.00 TWD
Availability: InStock
Author: T. Sauber

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portada Structured Creativity Formulating an Innovation Strategy

Structured Creativity Formulating an Innovation Strategy

Type

Physical Book

Publisher

Palgrave

Author

T. Sauber

Language

English

Pages

241

Format

Paperback

ISBN13

9781349542802

Structured Creativity Formulating an Innovation Strategy

T. Sauber (Author) · Palgrave · Paperback

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Synopsis "Structured Creativity Formulating an Innovation Strategy "

Innovation is crucial for competitive advantage and long-term success. Based on both theory and practice, this book develops a concrete, structured and practitioner-orientated code of practice that enables companies to understand their innovation system and encourage creativity at a strategic level. The process of innovation strategy formulation presented by Sauber and Tschirky is a major step toward turning an often chaotic innovation system into an innovation machine where creativity, efficiency and effectiveness are not contradictory requirements.

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Structured Creativity Formulating an Innovation Strategy - T. Sauber

Synopsis "Structured Creativity Formulating an Innovation Strategy "

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