Name: THE BALANCED SCORECARD
SKU: 1561300
Price: 1306.00 TWD
Availability: InStock
Author: Kaplan, Robert S. ; Norton, David P.
ISBN: 9780875846514

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Type

Physical Book

Author

Robert S. Kaplan

David P. Norton

Publisher

Harvard Business Review Press

Year

1996

Language

English

Pages

336

Format

Hardcover

Dimensions

23.9x16.1x3 cm

Weight

0.64 kg.

ISBN

0875846513

ISBN13

9780875846514

Edition No.

Synopsis "THE BALANCED SCORECARD"

The Balanced Scorecard translates a company's vision and strategy into a coherent set of performance measures. The four perspectives of the scorecard--financial measures, customer knowledge, internal business processes, and learning and growth--offer a balance between short-term and long-term objectives, between outcomes desired and performance drivers of those outcomes, and between hard objective measures and softer, more subjective measures. In the first part, Kaplan and Norton provide the theoretical foundations for the Balanced Scorecard; in the second part, they describe the steps organizations must take to build their own Scorecards; and, finally, they discuss how the Balanced Scorecard can be used as a driver of change.

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THE BALANCED SCORECARD - Kaplan, Robert S. ; Norton, David P.

Synopsis "THE BALANCED SCORECARD"

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