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portada The Co-creation Paradigm
Type
Physical Book
Author
Publisher
Year
2014
Language
English
Pages
360
Format
Hardcover
Dimensions
23.5x16.3x2.5 cm
Weight
0.62 kg.
ISBN13
9780804789158
Categories

The Co-creation Paradigm

Venkat Ramaswamy (Author) · Kerimcan Ozcan (Author) · Stanford Business Books · Hardcover

The Co-creation Paradigm - Ramaswamy, Venkat ; Ozcan, Kerimcan

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Synopsis "The Co-creation Paradigm"

A fundamental shift is underway that will change how we conceive of value. In an era of increasing interconnectedness, individuals, as opposed to institutions, stand at the center of value creation. To adapt to this tectonic shift, organizations can no longer unilaterally devise products and services. They must engage stakeholders--from customers and employees to suppliers, partners, and citizens at large--as co-creators. Co-creation guru Venkat Ramaswamy and Kerimcan Ozcan call for enterprises to be mindful of lived experiences, to build engagement platforms and management systems that are designed for creative collaboration, and to develop "win more-win more" strategies that enhance our wealth, welfare, and, well-being. Richly illustrated with examples of co-creation in action, The Co-Creation Paradigm provides a blueprint for the co-creative enterprise, economy, and society, while presenting a conceptual framework that will guide organizations across sectors in adopting this transformational approach. Challenging some of our most deeply held ideas about business and value, this book outlines the future of "business as usual."

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