Name: This is Strategy: Make Better Plans
SKU: 62877500
Price: 641.00 TWD
Availability: InStock
Author: Seth Godin
ISBN: 9798893310160

portada This is Strategy: Make Better Plans

Type

Physical Book

Author

Seth Godin

Publisher

Authors Equity

Year

2024

Language

English

Pages

256

Format

Paperback

Dimensions

22.86x15.24x2.29 cm

ISBN13

9798893310160

This is Strategy: Make Better Plans

Seth Godin (Author) · Authors Equity · Paperback

Cheaper New Book Imported to Taiwan

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Synopsis "This is Strategy: Make Better Plans"

A Best Non-Fiction Book of 2024 from The Next Big Idea Book Club and National Bestseller.

From Seth Godin, one of the world's most influential business thinkers and bestselling author of This is Marketing, comes an essential guide to thinking strategically in a complex, ever-changing world.

"With his signature clarity and brevity, the marketing maven presents memorable, practical advice for making smarter plans." —Adam Grant, author of Think Again

In this unique and thought-provoking book, Godin shares insights on strategy through a series of powerful reflections and observations that will reshape how you approach problems, make decisions, and create change.

“Creating tomorrow by repeating yesterday is not a useful way forward.”

“Every strategy requires choice. And those choices often involve saying ‘no’ to things we could do, but won’t do.”

“It’s not easy to persuade someone to want what you want. It’s much more productive to find people who already want to go where you’d like to take them.”

This is Strategy is a modern classic that offers perspectives you'll find yourself returning to again and again. Rather than providing step-by-step formulas, Godin offers something more valuable: a new way of seeing and thinking about the challenges you face.

You’ll discover how to:
Identify your "smallest viable audience" and make remarkable work they can't ignore
Understand and influence the systems shaping our world
Prioritize long-term thinking over instant gratification
Make smart, purposeful choices that shape a better tomorrow

Who this book is for:
Leaders who want to think more deeply about their impact
Entrepreneurs tired of conventional business advice
Change-makers seeking lasting transformation in their career and community
Anyone feeling stuck in outdated systems and looking for a fresh perspective

Strategy turns our effort into impact. Your journey to better thinking starts here.

Seth Godin

(Author)

View Author's Page

Seth Godin is the author of eighteen international bestsellers, including Purple Cow and Tribes, which have changed the way we understand marketing, leadership, and the way ideas are spread. His books have sold millions of copies worldwide and have topped the rankings on Amazon, Business Week, or The New York Times

He is also the founder of the platforms Yoyodine and Squidoo, and a successful entrepreneur as well as a renowned speaker. His blog is among the top hundred most popular in the world and is considered a benchmark in the field of marketing and communication.

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