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portada Viral Marketing
Type
Physical Book
Author
Publisher
Language
English
Pages
232
Format
Paperback
Dimensions
22.9x15.2x1.3 cm
Weight
0.34 kg.
ISBN13
9786200549334
Categories

Viral Marketing

Radoslav Baltezarevic (Author) · Ivana Baltezarevic (Author) · LAP Lambert Academic Publishing · Paperback

Viral Marketing - Baltezarevic, Ivana ; Baltezarevic, Radoslav

New Book Imported to Taiwan
Delivery: 27 Nov - 07 Dec Shipping: 14 to 15 business days.
NT$ 2,782
NT$ 2,782

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Synopsis "Viral Marketing"

"Viral Marketing - eWOM Communication" is a book which can provide insight into modern viral marketing methods and thus can contribute to marketing, communications and media professionals. A smartly designed viral message, tailored to the final consumer, can have very positive effects on the sender. However, once a viral message is sent, it cannot be modified, nor can it be affected, so in some cases it can have negative effects on the company. This book offers creative ideas to experts on how to communicate more effectively with their consumers in a digital environment.

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The book is written in English.

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The binding of this edition is Paperback.

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