Amazon Ads can put your books in front of more readers. But impressions and clicks aren't the same as profitable advertising. Amazon Ads for Self-Published Authors gives independent authors a practical, numbers-driven system for deciding what to advertise, how much to spend, what the results actually mean, and when to keep, change, scale, or stop a campaign. Instead of relying on vague rules or chasing a single advertising metric, you'll learn how to connect Amazon Ads to the economics of your books and catalog. Inside, you'll learn how to: • Understand impressions, clicks, orders, reads, and reader value • Set realistic advertising limits before spending money • Account for both direct sales and Kindle Unlimited reading • Choose and test keywords and product targets • Diagnose expensive clicks and weak conversion • Decide when to KEEP, WATCH, LOWER, RAISE, PAUSE, PROMOTE, or NEGATIVE a target • Read campaign and search-term reports without drowning in data • Scale campaigns without outrunning the numbers • Evaluate advertising as part of a larger author business Worked examples follow an illustrative author through campaign planning, testing, monthly reviews, and scaling decisions so you can see how the numbers connect in practice. You'll also get 18 ready-to-use tools, worksheets, and templates for planning campaigns, tracking results, calculating advertising economics, reviewing targets, and making more disciplined decisions. Whether you're preparing to run your first Amazon Ad or trying to understand why your existing campaigns aren't behaving the way you expected, this book gives you a repeatable framework for finding readers while keeping control of your advertising budget. Stop guessing what your Amazon Ads are telling you. Start making decisions from the numbers.
