Name: Artificial Intelligence and Machine Learning and Marketing Management
SKU: 51884277
Price: 1012.00 TWD
Availability: InStock
Author: James Seligman
ISBN: 9780244417826

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portada Artificial Intelligence and Machine Learning and Marketing Management

Artificial Intelligence and Machine Learning and Marketing Management

Type

Physical Book

Publisher

Lulu.Com

Author

James Seligman

Year

2018

Language

English

Pages

320

Format

Paperback

ISBN13

9780244417826

Synopsis "Artificial Intelligence and Machine Learning and Marketing Management "

OBJECTIVES The book objectives provide a full delivery of information on the fields of artificial intelligence (AI) and machine learning (ML) to educators, students and practitioners of marketing. By explaining AI and ML terminology and its applications including marketing, the book is designed to inform and educate. Marketing use of AI and ML has exploded in recent decades as marketers have seen the considerable benefits of these two technologies. It is understood and explained that AI deals with 'Intelligent behaviour' by machines rather than natural intelligence found in humans and animals, it is the machine mimicking ' cognitive functions' that humans associate with the mind in learning, expression and problem solving and much more.

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Artificial Intelligence and Machine Learning and Marketing Management - James Seligman

Synopsis "Artificial Intelligence and Machine Learning and Marketing Management "

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