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portada Brand Avatar
Type
Physical Book
Publisher
Author
Year
2009
Language
English
Pages
220
Format
Hardcover
ISBN
0230201792
ISBN13
9780230201798
Edition No.
2009
Categories

Brand Avatar

Alycia De Mesa (Author) · Palgrave Macmillan · Hardcover

Brand Avatar - Alycia De Mesa

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Synopsis "Brand Avatar "

Virtual worlds such as Second Life, have millions of users worldwide. Virtual world "residents" wield huge purchasing power, and use real money in the online economies. Companies as diverse as Adidas, Jean-Paul Gaultier, and MTV have plunged into these unchartered waters to give their brands a virtual presence, using varied strategies.

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The book is written in English.

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The binding of this edition is Hardcover.

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