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portada Brand Management
Type
Physical Book
Publisher
Author
Year
2025
Language
English
Pages
274
Format
Hardcover
Dimensions
23.4x15.6x1.5 cm
ISBN13
9789360847661

Brand Management

Shahid Ali (Author) · Wordpen Academics · Hardcover

Brand Management - Shahid Ali

New Book Imported to Taiwan
Delivery: 20 Nov - 30 Nov Shipping: 5 to 6 business days.
NT$ 2,354
NT$ 2,354

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Synopsis "Brand Management"

It explores the core concepts of branding and illustrates them through numerous examples, exhibits, figures, images and case studies.
Taking a multi-disciplinary approach and offering an exhaustive analysis of brand research literature, it delivers a thorough understanding of the managerial implications of these different approaches to the management of the brand.
Students will find this book useful for its illustrative coverage of the key concepts. The practical applications would also be very useful to practitioners.
Provides in-depth discussion on co-branding, private labels and digital branding.
It is useful for both undergraduate and postgraduate students of management.

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The book is written in English.

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The binding of this edition is Hardcover.

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