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portada Customer Engagement Marketing
Type
Physical Book
Publisher
Author
Language
English
Pages
328
Format
Paperback
ISBN13
9783319872070
Categories

Customer Engagement Marketing

Palmatier, Robert W. ; Kumar, V. ; Harmeling, Colleen M. (Author) · Palgrave MacMillan · Paperback

Customer Engagement Marketing - Palmatier, Robert W. ; Kumar, V. ; Harmeling, Colleen M.

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Synopsis "Customer Engagement Marketing"

Presents cutting-edge research from top marketing professionals to speak on trends and future directions of customer engagementIdentifies efficient and economical ways for firms to implement consumer-oriented marketing strategiesDescribes the theoretical underpinnings and metrics used to gage customer engagement

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The book is written in English.

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The binding of this edition is Paperback.

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