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portada Direct, Digital & Data-Driven Marketing
Type
Physical Book
Author
Publisher
Year
2020
Language
English
Pages
784
Format
Paperback
Dimensions
24.4 x 18.8 x 4.6 cm
Weight
1.52 kg.
ISBN13
9781529708172
Edition No.
0005
Categories

Direct, Digital & Data-Driven Marketing

Lisa Spiller (Author) · Sage Publications Ltd · Paperback

Direct, Digital & Data-Driven Marketing - Spiller, Lisa

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Synopsis "Direct, Digital & Data-Driven Marketing"

In this latest edition of her classic text, Lisa Spiller takes an insightful, in-depth look at contemporary marketing concepts, tactics, and techniques and the dynamic innovations that continue to drive and shape this multi-faceted, multi-dimensional field. Direct, Digital, and Data-Driven Marketing recognizes the growth of the various digital formats as the newest interactive channels for conducting modern marketing. But it does not overlook the traditional principles of direct marketing still relevant today. This book examines the field both as it once was and as it is evolving. With plenty of learning features online resources, the Fifth Edition provides an engaging journey, which will leave any marketing student with a thorough knowledge of how all kinds of businesses manage regular communication with their customer base and target demographic.

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