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portada Marketing. Fundamentos del marketing (in Spanish)
Type
Physical Book
Publisher
Author
Year
2025
Language
Spanish
Pages
276
Format
Paperback
Dimensions
22x15 cm
ISBN13
9786200708564

Marketing. Fundamentos del marketing (in Spanish)

Margarita Išoraitė (Author) · Ediciones Nuestro Conocimiento · Paperback

Marketing. Fundamentos del marketing (in Spanish) - Margarita Išoraitė

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Synopsis "Marketing. Fundamentos del marketing (in Spanish)"

El libro sobre marketing describe la definición de marketing, la investigación de mercados y los fundamentos del comportamiento del consumidor. Se presentan definiciones de marketing, investigación de mercados y refinamiento del comportamiento del consumidor. Se describen la estrategia de marketing, el marketing internacional y el marketing en redes sociales. También se incluye una definición de lo que son los métodos cuantitativos y cualitativos. En este libro se concede un papel importante a la segmentación, el mercado objetivo y el posicionamiento.

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The book is written in Spanish.

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The binding of this edition is Paperback.

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