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portada Profitable and Broke
Type
Physical Book
Publisher
Author
Language
English
Pages
268
Format
Hardcover
ISBN13
9781972014219

Profitable and Broke

Paul Whitley (Author) · Atlas Elite Publishing Partners · Hardcover

Profitable and Broke - Paul Whitley

New Book Imported to Taiwan
Delivery: 20 Nov - 30 Nov Shipping: 5 to 6 business days.
NT$ 1,132
NT$ 1,132

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Synopsis "Profitable and Broke"

A company can look profitable on every report and still run out of cash. Paul Whitley has spent thirty yearstaking the call that proves it, usually on a Tuesday, usually from a smart, hardworking founder who neversaw it coming.Profitable and Broke follows Marcus Fenn, the fictional CEO of a growing firm who keeps getting surprisedby his own bank account. Through Marcus, Whitley walks the reader from confusion to clarity: what cashflow really is, why profit and cash diverge, how the cash conversion cycle works, and how to build a weeklyrhythm that makes surprises rare.It reads like a story and works like a field guide. Every chapter pairs Marcus's experience with a real tool aCEO can use on Monday morning, from the 13-week forecast to the ten questions most leaders cannotanswer about their own cash.Underneath the numbers, it is a book about the chair you sit in as a leader, and the people who trust you tosee clearly before a problem becomes a crisis.

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The book is written in English.

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The binding of this edition is Hardcover.

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