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portada The Case Study Handbook, Revised Edition: A Student'S Guide
Type
Physical Book
Author
Publisher
Year
2018
Language
English
Pages
272
Format
Paperback
Dimensions
23.1x18.3x2 cm
Weight
0.57 kg.
ISBN13
9781633696150
Categories

The Case Study Handbook, Revised Edition: A Student'S Guide

William Ellet (Author) · Harvard Business Review Press · Paperback

The Case Study Handbook, Revised Edition: A Student'S Guide - Ellet, William

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Synopsis "The Case Study Handbook, Revised Edition: A Student'S Guide "

The guide all MBAs and exec ed students need.If you're enrolled in an MBA or executive education program, you've probably encountered a powerful learning tool: the business case. But if you're like many people, you may find interpreting and writing about cases mystifying and time-consuming. In The Case Study Handbook, Revised Edition, William Ellet presents a potent new approach for efficiently analyzing, discussing, and writing about cases. Early chapters show how to classify cases according to the analytical task they require (making a decision, performing an evaluation, or diagnosing a problem) and quickly establish a base of knowledge about a case. Strategies and templates, in addition to several sample Harvard Business School cases, help you apply the author's framework. Later in the book, Ellet shows how to write persuasive case-analytical essays based on the process laid out earlier. Examples of effective writing further reinforce the methods. The book also includes a chapter on how to talk about cases more effectively in class. Any current or prospective MBA or executive education student needs this guide.

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