Name: The Connected Consumer
SKU: 55134303
Price: 1065.00 TWD
Availability: InStock
Author: Dinesh Kumar

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Type

Physical Book

Publisher

Business Expert Press

Author

Dinesh Kumar

Language

English

Pages

150

Format

Paperback

ISBN13

9781631571107

The Connected Consumer

Dinesh Kumar (Author) · Business Expert Press · Paperback

New Book Imported to Taiwan

Delivery: 18 Sep - 28 Sep

NT$ 1,065

NT$ 1,065

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Synopsis "The Connected Consumer "

Traditional marketing faces challenges as never before. The way that people interact with each other and with companies is changing completely in todayÕs era of 24/7 connectivity. This book explores tectonic changes in buyer behavior and how businesses are responding to those changes. It describes how data is used to track and analyze customers in almost everything they do, and how marketing communications are delivered with precision to individual mobile devices. The connected customer is blurring the line between online and offline sales resulting in an entirely new purchase cycle.

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The Connected Consumer - Dinesh Kumar

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