Name: The Innovation war
SKU: 1407659
Price: 1023.00 TWD
Availability: InStock
Author: Christoph-Friedrich Von Braun
ISBN: 9780132681780

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Type

Physical Book

Publisher

Prentice Hall

Author

Christoph-Friedrich Von Braun

Topic

comercio,marketing,banca

Year

1996

Language

English

Pages

304

Format

Paperback

ISBN

0132681781

ISBN13

9780132681780

Edition No.

The Innovation war

Christoph-Friedrich Von Braun (Author) · Prentice Hall · Paperback

New Book Imported to Taiwan

Delivery: 14 Oct - 02 Nov

NT$ 1,023

NT$ 1,023

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Synopsis "The Innovation war "

For business courses including Management and Marketing, as well as Industrial Engineering courses. Also appropriate for strategic planners, R&D managers, senior corporate executives, and consultants. Without any fancy technical jargon, Christoph-Friedrich von Braun lays out the history of technological research that has evolved from healthy competition into a kind of mania for the new. He shows how today's corporations are pursuing innovation merely for the sake of outdoing other companies, and squandering a fortune as a result.

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The Innovation war - Christoph-Friedrich Von Braun

Synopsis "The Innovation war "

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