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portada unPACKED: Predict Packaging That Sells
Type
Physical Book
Publisher
Author
Language
English
Pages
264
Format
Paperback
ISBN13
9781544554495

unPACKED: Predict Packaging That Sells

Hunt, Alex;;;Salem, Matt (Author) · Lioncrest Publishing · Paperback

unPACKED: Predict Packaging That Sells - Hunt, Alex;;;Salem, Matt

New Book Imported to Taiwan
Delivery: 13 Nov - 23 Nov Shipping: 5 to 6 business days.
NT$ 759
NT$ 759

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Synopsis "unPACKED: Predict Packaging That Sells"

In an AI-Enabled Shopping Environment, Packaging Remains Mission-Critical. In the eighteen months since this book first hit shelves, AI-assisted and agentic shopping have moved into the spotlight of e-commerce, changing how shoppers search, compare, validate, and ultimately choose. This shift creates a new environment where packaging effectiveness matters more than ever. The second edition adds two new chapters covering how packaging must convert across both human and AI-enabled shopping journeys, and how predictive intelligence embeds behavioral insight into the daily workflows of brands to drive faster, smarter commercial decisions. For decades, Alex Hunt, Matt Salem, and the Behaviorally team have partnered with world-leading brands to apply behavioral research to consumer decision-making. In unPACKED, they spill industry secrets for creating value in the most important moment in marketing: the purchase transaction. As an insights expert, you're up-to-date on design, consumer behavior, and market trends: everything that influences packaging success. But one wrong decision can quickly turn into a high-profile failure and, worse, loss of sales. unPACKED guides you to accurately predict packaging that sells, no matter who, or what, is doing the choosing.

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The binding of this edition is Paperback.

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