Name: Werbung (in German)
SKU: 51890917
Price: 3116.00 TWD
Availability: InStock
Author: Bernhard Sowinski

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Type

Physical Book

Publisher

De Gruyter

Author

Bernhard Sowinski

Year

1998

Language

German

Pages

101

Format

Hardcover

ISBN13

9783484371040

Edition No.

Synopsis "Werbung (in German)"

Advertising texts are utility texts confronting us in large numbers day in, day out. The present volume looks at the forms they take, their nature and the way(s) they operate. Proceeding from a discussion of the functions of advertising in political and economic life, the author discusses numerous examples of present-day advertising copy with respect to their economic, communicative and combined scripto-iconographic basis. Further, individual interpretations of print advertising and advertising programs in the media show how the methods, strategies and advertising ploys discussed are combined to form an effective integrated message.

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Werbung (in German) - Bernhard Sowinski

Synopsis "Werbung (in German)"

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