Name: Gut Feelings
SKU: 1992841
Price: 602.00 TWD
Availability: InStock
Author: Gerd Gigerenzer
ISBN: 9780143113768

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Type

Physical Book

Publisher

Penguin

Author

Gerd Gigerenzer

Year

2008

Language

English

Pages

288

Format

Paperback

ISBN

0143113763

ISBN13

9780143113768

Synopsis "Gut Feelings "

Why is split second decision-making superior to deliberation? Gut Feelings delivers the science behind Malcolm Gladwell's Blink. Reflection and reason are overrated, according to renowned psychologist Gerd Gigerenzer. Much better qualified to help us make decisions is the cognitive, emotional, and social repertoire we call intuition, a suite of gut feelings that have evolved over the millennia specifically for making decisions. Gladwell drew heavily on Gigerenzer's research. But Gigerenzer goes a step further by explaining just why our gut instincts are so often right. Intuition, it seems, is not some sort of mystical chemical reaction but a neurologically based behavior that evolved to ensure that we humans respond quickly when faced with a dilemma (BusinessWeek).

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Gut Feelings - Gerd Gigerenzer

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