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portada Media Management
Type
Physical Book
Author
Publisher
Language
English
Pages
246
Format
Hardcover
Dimensions
24.4x17x1.6 cm
Weight
0.59 kg.
ISBN13
9788196284732
Categories

Media Management

Albert Fernandes (Author) · Discovery Publishing House (India) · Hardcover

Media Management - Fernandes, Albert

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Synopsis "Media Management"

This book focuses on the field of media management and economics, examining its diverse, international, historical and everchanging environment. The book includes research and examples that reflect the current state of the industry, covering topics such as convergence, new media, and international aspects and their impact on leadership and planning. The book notes that most media management research focuses on global, European, and American markets but also highlights the increasing interest in this discipline. However, the book points out that there has not been enough research on the competencies of media managers, such as their leadership, motivation, decision making, planning, and ethical standards. The book provides theoretical chapters, methodological insights, and qualitative case studies of contemporary practices, making it essential reading for students and practitioners involved in media management globally.

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The book is written in English.

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The binding of this edition is Hardcover.

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