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  3. 1 Economics, finance, business and management  Business and management  Sales and marketing

Sales and marketing Books

We found 34 Books for cognella academic publishing

This Thing Called Marketing

This Thing Called Marketing

Lezon, Jonathan
Cognella Academic Publishing, Paperback, New

NT$ 3,085
Business of Marketing Research

Business of Marketing Research

Vriens, Marco ; Verhulst, Rogier ; Rademaker, Douwe
Cognella Academic Publishing, Hardcover, New

NT$ 11,311
Writing for Public Relations and Strategic Communication

Writing for Public Relations and Strategic Communication

William Thompson; Nicholas Browning
Cognella Academic Publishing, 2021, Paperback, New

NT$ 3,835
Advertising and Promotion: What the Student Sees

Advertising and Promotion: What the Student Sees

Kahla, Marlene
Cognella Academic Publishing, Paperback, New

NT$ 2,771
Marketing Management: A Strategic Framework and Tools for Success

Marketing Management: A Strategic Framework and Tools for Success

Edmiston, Dawn ; Matzler, Kurt ; Mooradian, Todd
Cognella Academic Publishing, Paperback, New

NT$ 3,309
The New Global Marketing: Local Adaptation for Sustainability and Profit

The New Global Marketing: Local Adaptation for Sustainability and Profit

Johansson, Johny K. ; Furick, Michael T.
Cognella Academic Publishing, Paperback, New

NT$ 6,028
Principles of Marketing

Principles of Marketing

Samfilippo, Chris
Cognella Academic Publishing, Paperback, New

NT$ 2,492
marketing with web 2.0: social networking and viral marketing (first edition)

marketing with web 2.0: social networking and viral marketing (first edition)

anderson, david l.
cognella academic publishing, 2012, New

NT$ 3,377
Developing an Integrated Marketing Plan

Developing an Integrated Marketing Plan

Eric Stewart Harvey
Cognella Academic Publishing, 2019, 2 edition, Hardcover, New

NT$ 4,522
Promotion of Devotion: Religion, Culture, and Communication

Promotion of Devotion: Religion, Culture, and Communication

J. Tilson, Donn
Cognella Academic Publishing, Hardcover, New

NT$ 4,931
The Promotion of Devotion: Religion, Culture, and Communication

The Promotion of Devotion: Religion, Culture, and Communication

J. Tilson, Donn
Cognella Academic Publishing, Paperback, New

NT$ 2,915
International Marketing: Winning in the New Global Economy

International Marketing: Winning in the New Global Economy

Myers, Christopher L.
Cognella Academic Publishing, Hardcover, New

NT$ 5,415
Brief, Concise, and Clear: The Basics of Writing for Public Relations and Communications

Brief, Concise, and Clear: The Basics of Writing for Public Relations and Communications

Corner, Andrew
Cognella Academic Publishing, Paperback, New

NT$ 4,127
Marketing Metrics: A Guide to Measuring Marketing Performance for Decision-Making

Marketing Metrics: A Guide to Measuring Marketing Performance for Decision-Making

Roy, Donald P.
Cognella Academic Publishing, Paperback, New

NT$ 3,739
Digital Media Production: A Resource Guide for Advertisers, Public Relations, Journalism, and New Media Professionals in the Viral Age

Digital Media Production: A Resource Guide for Advertisers, Public Relations, Journalism, and New Media Professionals in the Viral Age

Fornelli, Paul ; Mahler, Jody
Cognella Academic Publishing, Hardcover, New

NT$ 7,403
Digital Media Production: A Resource Guide for Advertisers, Public Relations, Journalism, and New Media Professionals in the Viral Age

Digital Media Production: A Resource Guide for Advertisers, Public Relations, Journalism, and New Media Professionals in the Viral Age

Fornelli, Paul ; Mahler, Jody
Cognella Academic Publishing, Paperback, New

NT$ 4,409
Marketing Management: A Strategic Framework and Tools for Success

Marketing Management: A Strategic Framework and Tools for Success

Edmiston, Dawn ; Matzler, Kurt ; Mooradian, Todd
Cognella Academic Publishing, Hardcover, New

NT$ 5,648
Public Relations Strategies and Tactics

Public Relations Strategies and Tactics

Byrum, Kristie
Cognella Academic Publishing, Hardcover, New

NT$ 5,003
The New Global Marketing

The New Global Marketing

Johansson, Johny K.
Cognella Academic Publishing, Hardcover, New

NT$ 15,195
The Comprehensive Public Relations Reader

The Comprehensive Public Relations Reader

Pritchard, Bob Pritch
Cognella Academic Publishing, Hardcover, New

NT$ 13,910
Marketing Metrics: A Guide to Measuring Marketing Performance for Decision-Making

Marketing Metrics: A Guide to Measuring Marketing Performance for Decision-Making

Roy, Donald P.
Cognella Academic Publishing, Hardcover, New

NT$ 6,859
Integrated Marketing in a Modern World

Integrated Marketing in a Modern World

McMullen, Mark
Cognella Academic Publishing, Hardcover, New

NT$ 6,313
Social Media Marketing

Social Media Marketing

Harvey, Eric Stewart
Cognella Academic Publishing, Paperback, New

NT$ 2,453
Behind the Manipulation: The Art of Advertising Copywriting

Behind the Manipulation: The Art of Advertising Copywriting

Barre, William
Cognella Academic Publishing, Hardcover, New

NT$ 5,389
The Fundamentals of Public Relations: What it is and How to Do it Well

The Fundamentals of Public Relations: What it is and How to Do it Well

Harasta, Joseph
Cognella Academic Publishing, Hardcover, New

NT$ 5,312
Healthcare Marketing

Healthcare Marketing

Wooldridge, Barbara Ross
Cognella Academic Publishing, Hardcover, New

NT$ 9,579
International Marketing: Winning in the New Global Economy

International Marketing: Winning in the New Global Economy

Myers, Christopher L.
Cognella Academic Publishing, Paperback, New

NT$ 3,364
Integrated Marketing in a Modern World

Integrated Marketing in a Modern World

McMullen, Mark
Cognella Academic Publishing, Paperback, New

NT$ 3,880
Advertising and Promotion: What the Student Sees

Advertising and Promotion: What the Student Sees

Kahla, Marlene
Cognella Academic Publishing, Hardcover, New

NT$ 4,650
Behind the Manipulation: The Art of Advertising Copywriting

Behind the Manipulation: The Art of Advertising Copywriting

Barre, William
Cognella Academic Publishing, Paperback, New

NT$ 4,200
Social Media Marketing

Social Media Marketing

Harvey, Eric Stewart
Cognella Academic Publishing, Hardcover, New

NT$ 6,093
The Comprehensive Public Relations Reader: Function and Practice

The Comprehensive Public Relations Reader: Function and Practice

Pritchard, Bob Pritch ; Moore, Jensen
Cognella Academic Publishing, Paperback, New

NT$ 3,998
Developing an Integrated Marketing Plan

Developing an Integrated Marketing Plan

Eric Stewart Harvey
Cognella Academic Publishing, 2019, 2 edition, Paperback, New

NT$ 2,642
Public Relations: A Guide to Strategic Communication

Public Relations: A Guide to Strategic Communication

Lim, Young Joon
Cognella Academic Publishing, Hardcover, New

NT$ 10,252