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portada Digital Consumer Behavior
Type
Physical Book
Publisher
Author
Year
2026
Pages
246
Format
Hardcover
Dimensions
24.60 x 17.40 cm
ISBN13
9781032573700

Digital Consumer Behavior

Jagdish N. Sheth;Varsha Jain (Author) · Routledge · Hardcover

Digital Consumer Behavior - Jagdish N. Sheth;Varsha Jain

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Synopsis "Digital Consumer Behavior"

This textbook explores the core concepts and contemporary themes of Consumer Behavior relating to the digital environment. Offering an in-depth understanding of the dynamic changes in consumer behavior, this text is ideal core reading for advanced undergraduate and postgraduate students studying consumer behavior.

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