Gad Saad
Gad Saad (Beirut, 1964) is a marketing professor at Concordia University in Montreal, an institution where he previously held the chair of Evolutionary Behavioral Sciences and Darwinian Consumption research.
Additionally, Saad hosts the popular YouTube program "The Saad Truth", writes a blog on Psychology Today, and runs a podcast titled "The Saad Truth with Dr. Saad".
He is the author of several books and numerous scientific articles on the use of evolutionary psychology in marketing and consumer behavior.
Additionally, Saad hosts the popular YouTube program "The Saad Truth", writes a blog on Psychology Today, and runs a podcast titled "The Saad Truth with Dr. Saad".
He is the author of several books and numerous scientific articles on the use of evolutionary psychology in marketing and consumer behavior.
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