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portada 101 Things i Learned in Advertising School
Type
Physical Book
Author
Publisher
Year
2018
Language
English
Pages
216
Format
Hardcover
Dimensions
13.0 x 18.0 x 2.5 cm
Weight
0.43 kg.
ISBN13
9780451496713
Categories

101 Things i Learned in Advertising School

Matthew Frederick (Author) · Tracy Arrington (Author) · Crown Publishing Group (NY) · Hardcover

101 Things i Learned in Advertising School - Arrington, Tracy ; Frederick, Matthew

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Synopsis "101 Things i Learned in Advertising School "

Providing unique, accessible lessons on advertising, this title in the bestselling 101 Things I Learned(R) series is a perfect resource for students, recent graduates, general readers, and even seasoned professionals. The advertising industry is fast paced and confusing, and so is advertising school. This installment in the 101 Things I Learned(R) series is for the student lost in a sea of jargon, data, and creative dead-ends. One hundred and one illustrated lessons offer thoughtful, entertaining insights into consumer psychology, media, audience targeting, creativity, and design, illuminating a range of provocative questions: Why is half of advertising bound to fail? Why should a mug in an ad be displayed with its handle to the right? How did the ban on cigarette advertising create more smokers? Why do people fall for propaganda? When doesn't sex sell? Written by an experienced advertising executive and instructor, 101 Things I Learned(R) in Advertising School is sure to appeal to students, to seasoned professionals seeking new ways to craft an ad campaign, and to small-business owners looking to increase awareness of their brand.

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The binding of this edition is Hardcover.

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