Name: 20Th Century Alcohol & Tobacco Ads. 40Th ed.
Price: 979.00 TWD
Availability: InStock
Author: Heller, Steven ; Silver, Allison ; Heimann, Jim
ISBN: 9783836593717

portada 20Th Century Alcohol & Tobacco Ads. 40Th ed.

20Th Century Alcohol & Tobacco Ads. 40Th ed.

Type

Physical Book

Author

Illustrated by

Publisher

Language

English

Pages

464

Format

Hardcover

Dimensions

22.4 x 16.3 x 3.3 cm

Weight

1.18 kg.

ISBN13

9783836593717

Synopsis "20Th Century Alcohol & Tobacco Ads. 40Th ed."

Vices or virtues: drinking and smoking provided marketers with products to be forged into visual feasts. In this lush compendium of advertisements, we explore how depictions of these commodities spanned from the elegant to the offbeat, revealing how manufacturers prodded their customers throughout the 20th century to imbibe and inhale.Each era's alcohol and tobacco trends are exuberantly captured page after page, with brand images woven into American popular culture so effectively that almost anyone could identify such icons as the Marlboro Man or Spuds MacKenzie, figures so familiar they could appear in ads without the product itself. Other advertisers devised clever and subliminal approaches to selling their wares, as the wildly successful Absolut campaign confirmed. Even doctors contributed to a perverse version of propaganda, testifying that smoking could calm your nerves and soothe your throat, while hailing liquor as an elixir capable of bringing social success.Whether you savor these visual delights, or enjoy inhaling and wallowing in forbidden pleasures, you will certainly be thrilled by this exploration of a decidedly vibrant--and sometimes controversial--chapter of advertising history.About the seriesTASCHEN is 40! Since we started our work as cultural archaeologists in 1980, TASCHEN has become synonymous with accessible publishing, helping bookworms around the world curate their own library of art, anthropology, and aphrodisia at an unbeatable price. Today we celebrate 40 years of incredible books by staying true to our company credo. The 40 series presents new editions of some of the stars of our program--now more compact, friendly in price, and still realized with the same commitment to impeccable production.

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20Th Century Alcohol & Tobacco Ads. 40Th ed. - Heller, Steven ; Silver, Allison ; Heimann, Jim

Synopsis "20Th Century Alcohol & Tobacco Ads. 40Th ed."

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