Name: 57 Media Spikes: Uncorking The Media Genie. 30 Years of Media Planning and Buying Secrets Unbottled At Last
Price: 829.00 TWD
Availability: InStock
Author: Kelly, Dennis William
ISBN: 9781507777251

portada 57 Media Spikes: Uncorking The Media Genie. 30 Years of Media Planning and Buying Secrets Unbottled At Last

57 Media Spikes: Uncorking The Media Genie. 30 Years of Media Planning and Buying Secrets Unbottled At Last

Type

Physical Book

Author

Dennis William Kelly

Publisher

Createspace

Language

English

Pages

168

Format

Paperback

Dimensions

22.9 x 15.2 x 0.9 cm

Weight

0.23 kg.

ISBN13

9781507777251

Synopsis "57 Media Spikes: Uncorking The Media Genie. 30 Years of Media Planning and Buying Secrets Unbottled At Last"

57 Media Spikes is the distillation of 30 years of midnight oil, hands-on, multi-media, media planning and buying experiences, and is designed to help you improve your ad campaigns now, and save you 30 years of learning. Your advertising is your business lifeline. It attracts new business. It generates sales. This keeps the lights on. Big or small, your ad budget needs to be invested smartly, in media that reach your target group. Don't let your 1st class creative be undone by a 3rd class media buy. Remember, as much as 80% of your ad budget goes (or should go) to the media which is carrying the freight. Your sales message. Whether you do it yourself or have it done for you, your advertising is your salesman. You need to give it every chance to make that sale by appearing in front of your candidate audience as efficiently and effectively as possible. In an engaging, conversational style, the author shares 30 years of secrets, tips, strategies, and philosophies used for both National high-profile advertisers, as well as Regional and Local advertisers who want to raise awareness, and lower their blood pressure. The author advocates ongoing testing of your campaigns to maximize your campaign performance. When you test small, you learn what will work, and what can be replaced. There is no failure when you test - there is only results. There are more than fifty (50) tips and strategies which are eye- openers and wallet savers. Any one of them to save you much more than this book's cover price, and might just save your next campaign.

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57 Media Spikes: Uncorking The Media Genie. 30 Years of Media Planning and Buying Secrets Unbottled At Last - Kelly, Dennis William

Synopsis "57 Media Spikes: Uncorking The Media Genie. 30 Years of Media Planning and Buying Secrets Unbottled At Last"

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