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portada A Business History of the Bicycle Industry: Shaping Marketing Practices
Type
Physical Book
Author
Publisher
Language
English
Pages
137
Format
Paperback
Dimensions
21.0 x 14.8 x 0.9 cm
Weight
0.21 kg.
ISBN13
9783030505653
Categories

A Business History of the Bicycle Industry: Shaping Marketing Practices

Carlo Mari (Author) · Palgrave Pivot · Paperback

A Business History of the Bicycle Industry: Shaping Marketing Practices - Mari, Carlo

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Synopsis "A Business History of the Bicycle Industry: Shaping Marketing Practices"

Through a historical analysis of the bicycle industry, this book explores how the bicycle was developed, manufactured and marketed, from its origins in the late nineteenth century to the present day. The author highlights the contributions made by the bicycle industry to marketing as it is understood today, tracing key innovations in product development and marketing. Addressing a gap in the literature, this book provides an insightful history of marketing practice for one of the most important products of the twentieth century.

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The binding of this edition is Paperback.

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