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portada Added Value
Type
Physical Book
Author
Publisher
Language
English
Pages
208
Format
Paperback
Dimensions
22.9x15.2x1.3 cm
Weight
0.34 kg.
ISBN13
9781349509119
Categories

Added Value

M. Sherrington (Author) · Palgrave MacMillan · Paperback

Added Value - Sherrington, M.

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Synopsis "Added Value"

This book is based upon the operating system of the company, Added Value, founded by the author, and now one of the world's largest marketing and branding consultancies. Two-thirds of the value of most companies is based on the intangible value of businesses including reputation, goodwill and know how. It is by marketing that reputation can be created and enhanced thus unlocking brand growth. With the use of many examples and case studies the author shows how the five I's process - Insight, Ideas, Innovation, Impact and Investment Return - can be used to create top-line demand-led growth and the tools and techniques available to achieve this. This is a unique approach with proven success.

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The book is written in English.

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The binding of this edition is Paperback.

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