你好! Tracked shipping to Taiwan with premium packaging for just NT$300 

Ship to
Taiwan
0

My Account

  • argentina
  • chile
  • colombia
  • españa
  • méxico
  • perú
  • estados unidos
  • internacional

menu

Select your country

Americas

Europe

Rest of the world

portada Addiction as Consumer Choice: Exploring the Cognitive Dimension (Routledge Studies in Marketing)
Type
Physical Book
Publisher
Author
Language
English
Format
Hardcover
ISBN13
9780415703208

Addiction as Consumer Choice: Exploring the Cognitive Dimension (Routledge Studies in Marketing)

Gordon Foxall (Author) · Routledge Chapman Hall · Hardcover

Addiction as Consumer Choice: Exploring the Cognitive Dimension (Routledge Studies in Marketing) - Gordon Foxall

Cheaper New Book Imported to Taiwan
Delivery: 14 Sep - 22 Sep Shipping: 14 to 15 business days.
NT$ 8,049
Faster New Book Imported to Taiwan
Delivery: 01 Sep - 09 Sep Shipping: 5 to 6 business days.
NT$ 9,752
NT$ 8,049

Choose the list to add your product or create one New List

Go to My Wishlists
Calculate shipping cost

Synopsis "Addiction as Consumer Choice: Exploring the Cognitive Dimension (Routledge Studies in Marketing)"

A striking characteristic of addictive behavior is the pursuit of immediate reward at the risk of longer-term detrimental outcomes. It is typically accompanied by the expression of a strong desire to cease from or at least control consumption that has such consequences, followed by lapse, further resolution, relapse, and so on. Understood in this way, addiction includes substance abuse as well as behavioral compulsions like excessive gambling or even uncontrollable shopping. Behavioral economics and neurophysiology provide well-worn paths to understanding this behavior and this book regards them as central components of this quest. However, the specific question it seeks to answer is, What part does cognition - the desires we pursue and the beliefs we have about how to accomplish them - play in explaining addictive behavior? The answer is sought in a methodology that indicates why and where cognitive explanation is necessary, the form it should take, and the outcomes of employing it to understand addiction. It applies the Behavioral Perspective Model (BPM) of consumer choice, a tried and tested theory of more routine consumption, ranging from everyday product and brand choice, through credit purchasing and environmental despoliation, to the more extreme aspects of consumption represented by compulsion and addiction. The book will advance debate among behavioral scientists, cognitive psychologists, and other professionals about the nature of economic and social behavior.

Customers reviews

More customer reviews
  • 0% (0)
  • 0% (0)
  • 0% (0)
  • 0% (0)
  • 0% (0)

Frequently Asked Questions about the Book

Is the book original?

All books in our catalog are Original.

In what language is the book written?

The book is written in English.

What is the format of this book?

The binding of this edition is Hardcover.

Questions and Answers about the Book

Do you have a question about the book? Login to be able to add your own question.

Opinions about Bookdelivery

More customer reviews