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portada Advalue
Type
Physical Book
Publisher
Author
Language
English
Pages
256
Format
Hardcover
ISBN13
9781138441101
Categories

Advalue

Butterfield, Leslie (Author) · Routledge · Hardcover

Advalue - Butterfield, Leslie

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Synopsis "Advalue"

Advalue is organised into four sections, according to where the advertising effect is to be seen: Company value effects Business performance effects Customer effects Brand effectsIn addition, there is a brief introductory section and each chapter is prefaced by a short executive summary describing 'the argument in brief'.The individual authors are leading experts in their fields drawn from the advertising industry, the client community and the academic world. The book is aimed both at an advertising audience and at a general business audience - spanning from Finance to Marketing - who need to tie advertising spend to tangible outcomes.

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The book is written in English.

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The binding of this edition is Hardcover.

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