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portada Advances in Advertising Research (Vol. Iv)(Springer Verlag Gmbh)
Type
Physical Book
Language
English
Pages
407
Format
Paperback
ISBN13
9783658042165

Advances in Advertising Research (Vol. Iv)(Springer Verlag Gmbh)

Rosengren Sara,Dahlén Micael,Okazaki Shintaro (Author) · Springer Verlag Gmbh · Paperback

Advances in Advertising Research (Vol. Iv)(Springer Verlag Gmbh) - Rosengren Sara,Dahlén Micael,Okazaki Shintaro

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Synopsis "Advances in Advertising Research (Vol. Iv)(Springer Verlag Gmbh)"

Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 11th International Conference in Advertising (ICORIA), which was held in Stockholm (Sweden) in June 2012. The conference gathered 150 leading researchers from 22 countries under the conference theme "The changing roles of advertising". The book provides international state-of-the-art research with 30 articles by renowned scholars from the worldwide ICORIA network.

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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.

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