Name: Advances in Digital Marketing and Ecommerce: Third International Conference, 2022
Price: 5803.00 TWD
Availability: InStock
Author: Martínez-López, Francisco J. ; Martinez, Luis F.
ISBN: 9783031057274

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portada Advances in Digital Marketing and Ecommerce: Third International Conference, 2022

Advances in Digital Marketing and Ecommerce: Third International Conference, 2022

Type

Physical Book

Publisher

Springer

Author

Martínez-López, Francisco J. ; Martinez, Luis F.

Language

English

Pages

308

Format

Hardcover

Dimensions

23.4 x 15.6 x 1.9 cm

Weight

0.63 kg.

ISBN13

9783031057274

Synopsis "Advances in Digital Marketing and Ecommerce: Third International Conference, 2022"

This book highlights the latest research articles presented at the Third Digital Marketing & eCommerce Conference in June 2022. Papers include a varied set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies and social commerce characteristics. The papers also extends to the topics of branding, business models, user and data privacy, social video marketing and commerce, among others.

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Advances in Digital Marketing and Ecommerce: Third International Conference, 2022 - Martínez-López, Francisco J. ; Martinez, Luis F.

Synopsis "Advances in Digital Marketing and Ecommerce: Third International Conference, 2022"

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