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portada Advertising discourse in a multilingual environment: language dynamics
Type
Physical Book
Author
Publisher
Language
English
Pages
112
Format
Paperback
Dimensions
22.9x15.2x0.7 cm
Weight
0.18 kg.
ISBN13
9786206009092
Categories

Advertising discourse in a multilingual environment: language dynamics

Diane Lufunda (Author) · Our Knowledge Publishing · Paperback

Advertising discourse in a multilingual environment: language dynamics - Lufunda, Diane

New Book Imported to Taiwan
Delivery: 14 Oct - 22 Oct Shipping: 13 to 14 business days.
NT$ 1,371
NT$ 1,371

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Synopsis "Advertising discourse in a multilingual environment: language dynamics"

This book aims to shed light on the functioning of advertising discourse in a multilingual and multicultural context, the Democratic Republic of Congo. It also attempts to identify the common views of the cultures contained in advertising through the languages used in Congolese advertising. By its structuring (overlapping of languages, codic alternation, linguistic compartmentalization), its illocutionary and perlocutionary force as well as by its concern of wanting to increase the adhesion of a general public to a product, the advertising discourse constitutes a rich and complex corpus which deserves to be studied. The advertising communication we are talking about here is that which is broadcast on local television channels and on posters posted along the main roads of the city of Lubumbashi. It is broadcast in French (the official language) as well as in various national languages (Kiswahili, Lingala, Ciluba and Kikongo) and in English, a foreign language spoken in Zambia, a neighboring country and the region's main trading partner.

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