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portada Advertising in Practice
Type
Physical Book
Publisher
Author
Language
English
Pages
120
Format
Hardcover
Dimensions
25.4x17.8x0.8 cm
Weight
0.43 kg.
ISBN13
9781793554093

Advertising in Practice

Kurtin, Kate S. (Author) · Cognella Academic Publishing · Hardcover

Advertising in Practice - Kurtin, Kate S.

New Book Imported to Taiwan
Delivery: 22 Oct - 30 Oct Shipping: 6 to 7 business days.
NT$ 2,728
NT$ 2,728

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Synopsis "Advertising in Practice"

Advertising in Practice chronicles the stories of 10 advertising professionals and how they began their careers within the industry. The narratives underscore the diverse nature of the advertising field and the myriad career options that are available to students.Each chapter represents a guest lecture from a qualified, talented, and unique member of the advertising community. Readers learn about each professional's particular education path, training, misunderstandings, common pitfalls, and best practices. The chapters address foundations, strategy, tactics, and contexts of advertising based on the author's own experiences and in the author's own words. Most importantly, each chapter takes the reader through a case study from the author's career and emphasizes the ways in which they think, exposing readers to the unique mindset, passion, and drive that is required to succeed within the advertising field.Designed to help students envision their future careers, Advertising in Practice is an ideal resource for courses in advertising, public relations, marketing, and communication.

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The book is written in English.

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The binding of this edition is Hardcover.

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