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portada Artificial Intelligence Marketing
Type
Physical Book
Publisher
Language
English
Format
Paperback
ISBN13
9786131349256

Artificial Intelligence Marketing

New Book Imported to Taiwan
Delivery: 21 Oct - 29 Oct Shipping: 13 to 14 business days.
NT$ 5,519
NT$ 5,519

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Synopsis "Artificial Intelligence Marketing"

High Quality Content by WIKIPEDIA articles! Artificial Intelligence Marketing (AIM) is a form of Direct marketing leveraging Database marketing techniques as well as AI concept and model such as Machine Learning and Bayesian Network. The main difference resides in the reasoning part which suggests it is performed by computer and algorithm instead of human.Artificial Intelligence Marketing provides a set of tools and techniques that enable behavioral targeting.Artificial Intelligence Marketing principle is based on the Perception-Reasoning-action cycle you find in Cognitive science. In marketing context this cycle is adapted to form the collect, reason and act cycle.

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The book is written in English.

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The binding of this edition is Paperback.

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