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portada Así se Manipula al Consumidor: Cómo las Empresas Consiguen Lavarnos el Cerebro y que Compremos sus Marcas (Sin Colección) (in Spanish)
Type
Physical Book
Author
Publisher
Category
Economía
Year
2011
Language
Spanish
Pages
344
Format
Paperback
ISBN13
9788498751826
Edited in
España

Así se Manipula al Consumidor: Cómo las Empresas Consiguen Lavarnos el Cerebro y que Compremos sus Marcas (Sin Colección) (in Spanish)

Martin Lindstrom (Author) · Gestión 2000 · Paperback

Así se Manipula al Consumidor: Cómo las Empresas Consiguen Lavarnos el Cerebro y que Compremos sus Marcas (Sin Colección) (in Spanish) - Martin Lindstrom

Economía

5 estrellas - de un total de 5 estrellas 1 review
Used BookGood Condition Imported to Taiwan
Delivery: 01 Sep - 14 Sep Shipping: 9 to 13 business days.
NT$ 3,419
(Good Condition)NT$ 3,419

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Synopsis "Así se Manipula al Consumidor: Cómo las Empresas Consiguen Lavarnos el Cerebro y que Compremos sus Marcas (Sin Colección) (in Spanish)"

¿Crea adicción el iPhone? ¿Existen sustancias químicas que nos obligan a ser fieles a una marca de pintalabios? ¿Se puede persuadir a un bebé desde el momento en que está en el vientre de su madre? Todas estas preguntas y muchas más encuentran su respuesta en el nuevo y revelador libro de Martin Lindstrom, Así se manipula al consumidor.El experto en marketing acusa a la que ha sido su industria durante los últimos veinte años. Ser testigo privilegiado de todo lo que ocurría a puerta cerrada dentro de las grandes multinacionales ha permitido a Lindstrom exponer por primera vez la magnitud de los trucos y las trampas psicológicas que las empresas utilizan para lavarnos el cerebro y conseguir que compremos sus productos.
Martin Lindstrom
  (Author)
View Author's Page
He is globally known for his contributions to marketing and branding. His approach has been to understand from everyday life how consumers decide, motivated by brands, marketing, and advertising. Through his books Brandwashed and Buyology, he has promoted an honest and transparent approach of companies to their customers as a formula to gain more followers.

Lindstrom has been featured in media such as The Wall Street Journal, Newsweek, The Economist, The New York Times, BusinessWeek, Forbes, and Harvard Business Review, among many others, and in 2009 was considered by Time magazine as one of the hundred most influential people in the world. His books have been translated into forty languages and have been published in more than sixty countries.
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Customers reviews

Carlos Marchant Friday, January 13, 2017
Verified Purchase

Muy buen libro de Martin Lindstrom.

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The book is written in Spanish.

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The binding of this edition is Paperback.

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