A strong first impression doesn't just bias your judgment-it answers a dozen questions you never actuallyasked, and the cost shows up months or years later when the gap between reputation and reality finally closes.Part of The Bias Files, Simon Blackwood's insightful book explores how a single admired trait-innovation,pedigree, eloquence, engineering precision-spreads unearned credibility across every unrelated dimension ofjudgment, turning careful evaluators into poor ones without anyone noticing the substitution.When one positive trait captures attention, it stops being a data point and becomes a lens that distorts everysubsequent observation. Blinded by Brilliance is not a self-help guide to "thinking more critically," a collectionof anecdotes about famous failures, or a call to distrust expertise. Instead, it traces the halo effect throughindependently verifiable cases across hiring, investing, corporate governance, and institutional prestige,showing how the same mechanism recurs structurally identical across wildly different settings.Through real-world cases spanning decades and domains, you will encounter the dynamics that let brillianceblind judgment:- The Innovation Coronation: How Enron's six-year streak atop *Fortune*'s "Most Innovative" ranking letaccounting fraud compound past the point a plainer company would have drawn scrutiny.- The Corner Office Cult: Why Cisco's celebrated culture and visionary CEO were credited as specificcauses of performance-praise that evaporated when the stock turned, revealing retroactive storytelling.- The Credential Filter: How a university's name triggers assumptions about intelligence and judgmentbefore a single line describing actual work has been read. Read more
