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portada Brand DNA: Uncover Your Organization's Genetic Code for Competitive Advantage [Revised]
Type
Physical Book
Publisher
Author
Language
English
Pages
232
Format
Paperback
Dimensions
22.9 x 15.2 x 1.2 cm
ISBN13
9780981827537

Brand DNA: Uncover Your Organization's Genetic Code for Competitive Advantage [Revised]

Chapman, Carol; Tulien, Suzanne (Author) · Brand Ascension Publishing · Paperback

Brand DNA: Uncover Your Organization's Genetic Code for Competitive Advantage [Revised] - Chapman, Carol; Tulien, Suzanne

New Book Imported to Taiwan
Delivery: 27 Aug - 07 Sep Shipping: 4 to 5 business days.
NT$ 801
NT$ 801

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Synopsis "Brand DNA: Uncover Your Organization's Genetic Code for Competitive Advantage [Revised]"

If you are like most small businesses, getting customers in the door is a priority and sometimes an all consuming and expensive effort. What's truly missing in this business building effort is creating a compelling, differentiating and consistent brand experience from the inside out that keeps your employees on-brand and your customers coming back, (and telling their friends!) Brand DNA is the bridge to that missing piece; an internal strategic brand positioning program designed to clarify and leverage your organization's genetic code for competitive advantage in a step-by-step process. So, dare to dig deep to unearth and clearly articulate your value position and cultivate your organizational leadership, culture, and processes to walk your talk and deliver on your promise for unparalleled brand advantage long-term!Leverage your Brand DNA attributes within your marketing efforts to create true distinction & a consistent narrative.Create 'on-brand' consistencies in your actions/behaviors and processes that build trust and advocacy.Build an engaging, 'on-brand' culture, while attracting and recruiting top talent.Discern differently, with confidence and brand clarity in how you continue to expand and grow..

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The book is written in English.

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The binding of this edition is Paperback.

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