Tracked shipping to Taiwan with premium packaging for just NT$300 

Ship to
Taiwan
0

My Account

  • argentina
  • chile
  • colombia
  • españa
  • méxico
  • perú
  • estados unidos
  • internacional

menu

Select your country

Americas

Europe

Rest of the world

portada Brand Risk: Adding Risk Literacy to Brand Management
Type
Physical Book
Author
Publisher
Language
English
Pages
224
Format
Hardcover
ISBN
566087243
ISBN13
9780566087240
Categories

Brand Risk: Adding Risk Literacy to Brand Management

David Abrahams (Author) · Routledge · Hardcover

Brand Risk: Adding Risk Literacy to Brand Management - Abrahams, David

Cheaper New Book Imported to Taiwan
Delivery: 25 Aug - 04 Sep Shipping: 12 to 14 business days.
NT$ 8,085
Faster New Book Imported to Taiwan
Delivery: 21 Aug - 03 Sep Shipping: 10 to 13 business days.
NT$ 8,346
NT$ 8,085

Choose the list to add your product or create one New List

Go to My Wishlists
Calculate shipping cost

Synopsis "Brand Risk: Adding Risk Literacy to Brand Management"

Brand risk is often narrowly defined as risk to reputation. Yet risk and uncertainty are evident in many aspects of brand performance and marketing operations. Considered and responsible risk-taking is central to effective brand management. Risk literacy is the marketer's third necessary competence, alongside strategic insight and financial understanding. In Brand Risk, a practical and accessible book for those who hold responsibilities in marketing or risk management, David Abrahams brings together relevant risk thinking and a range of techniques for the evaluation of brand exposures and opportunities - whether in response to the ambitions of a key business project, new market conditions or shareholder concern. A balanced review of the subject is enriched by reference to topics of current interest and is supported by illustrative examples throughout. Presenting the essentials of brand management and risk management side-by-side, Brand Risk offers graduated and complementary approaches to brand risk assessment, from the intuitive to the data-driven.

Customers reviews

More customer reviews
  • 0% (0)
  • 0% (0)
  • 0% (0)
  • 0% (0)
  • 0% (0)

Frequently Asked Questions about the Book

Is the book original?

All books in our catalog are Original.

In what language is the book written?

The book is written in English.

What is the format of this book?

The binding of this edition is Hardcover.

Questions and Answers about the Book

Do you have a question about the book? Login to be able to add your own question.

Opinions about Bookdelivery

More customer reviews