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portada Brand Strategy
Type
Physical Book
Publisher
Author
Language
English
Pages
326
Format
Hardcover
Dimensions
22.9x15.2x1.9 cm
ISBN13
9781636516196

Brand Strategy

Park, C. Whan; Publishers, Vibrant (Author) · Vibrant Publishers · Hardcover

Brand Strategy - Park, C. Whan; Publishers, Vibrant

New Book Imported to Taiwan
Delivery: 03 Nov - 11 Nov Shipping: 5 to 6 business days.
NT$ 3,642
NT$ 3,642

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Synopsis "Brand Strategy"

Brand Strategy by C. Whan Park presents a compelling synthesis of how brands are built, positioned, and sustained in competitive markets. Drawing on years of research and academic insight, Park unpacks the strategic foundations of brand identity, brand equity, and the psychological connections that consumers form with brands over time.This book explores core topics such as differentiation, symbolic meaning, brand portfolio design, and long-term positioning. Park also highlights how consumer perceptions, emotional resonance, and value-based branding contribute to strong, resilient brand architectures.Through conceptual models and empirical findings, the book offers a roadmap for developing brand strategies that foster loyalty, increase relevance, and support business growth. It's a must-read for marketing professionals, brand managers, and students of branding who want to understand both the theory and practice behind successful brand-building.Part of the Legend in Consumer Behavior series, Brand Strategy reinforces Park's legacy as a leading voice in brand thought leadership.

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The book is written in English.

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The binding of this edition is Hardcover.

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